lets put this in the form of a family feud:
Europe is like the grand pa trying to be unbiased but can't override his son the USA and India and China the grand children are adamant and they want pocket money from dad -USA. you wont find a more headstrong dad in this world that USA..
over years the entire world has been haggling on this climate change and emission control issue and just looks like no one is ready to take responsibility. As everyone knows it is always the job of the other to take care of the environment.
This whole issue has got me thinking (thank god.. i did not give much work to the Grey matter for sometime after coming back to coll).... whats keeping us sensible people with the 6th sense, who knows that the earth we live in has limited resources and cant be exploited much more than what had been done till now.. otherwise it will jeopardize the very existence of humans in this planet... are we behaving like rational animals... i think we are.. but there is a small issue..
our rationality is towards the growth and well being of every nation separately and we have decided as rational people that robust economic growth would remove poverty from this planet and enhance the standard of living of all...
the rationality of economics have played havoc in our lives... economic growth in terms of the Gross Domestic Product does not take in to account the environmental degradation that we bring in with every proposal of development. Will small changes to the way we measure economic development of a country bring about a change in the mindset of all capitalists and governments. While calculating the GDP of an economy, we take all investments, savings, government expenditures, taxes, imports and exports in to consideration.
A dumb idea struck me.. what say if we also add one more factor with a negative effect on GDP.. monetize the total environmental destruction done by the country to achieve such growths... may be we can take a factor of the total environmental degradation done.. i do not have the competence to find out ways and means to monetize the degradation (mind u i am a marketing major student... who tried his level best to pass finance subjects including economics :P)... we will leave it to the experts to do that..
I can hear the FIN guys cursing me... more so we marketers...they are saying - we were the one who advocated consumerism (though it all started in the USA).. we wanted everyone to consume more and more so that our organizations could sustain for ever...
see the blame game continues... and still we have no answers... !!!
Wednesday, December 19, 2007
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