We finally presented our growth play book to our CEO of healthcare global and it was a great experience... Our India CEO mentioned fleetingly in the morning at 3 am that they will be presenting the slides from my computer.. Little did it strike me that I have to be inside the telepresence room for this presentation.... Generally the work horse are left out when the main discussion is happening...
I in my usual mood, went to this office of ours n my cycle and in jeans... My boss comes to me and tells me.. Why the heck you are in jeans without a blazer... U will be presenting your self before the CEO of Our global business.... What shit... As if I care... I told him that be happy that i at least am wearing a formal shirt... The lower part is not visible when you are sitting in front of him on a screeen.... :)
The presentation went well and I have a mail from my super boss for a job well done and brilliant work in these slides... I am in half a mood to send her a mail that I will be more than happy when the content of the presentation gets executed and we have a better business here in India. These global MNCs intrigue me... Their ability to understand the intricacies of doing business in India is limited after spending more than 20 years here... They just feel that we are stupids like the Americans to keep buying what ever they sell...
To appreciate the model here... Unlike the americas... We have a model predominantly run by the private hospitals..... Which means they are looking for a high technology , lower cost product... Our inherited bias against anything foreign stems from the fact that we have been ruled by foreigners for more than 400 years... Though we like their products and the technology we get from them... Our guys are not ready to pay the premium that our bosses wants...
What needs to be understood is the fact that premium and relative premium position is dependent on what the market is offering... By which I mean the competitors... If my competitor is offering a product which is going to serve the same purpose as mine... And they are offering the same at 100 rs while I offer my product at 110 rs... I still am getting the necessary premium for my products.. Whereas our boss in US is asking us to get the price of 150... We as a company understand customer value and preception to the minimum... That's the sign of an arrogant company who wants our customers to buy what they sell...
Anyway I feel we are moving in the right direction to understand our customers better and make products that suit our customer requirements better than what they think in US A...
With a good pitch done to our global healthcare CEO we have one more task of pitching our strategy to the CEO of India business.. All the best.. I have been given the leeway to take a day off and get back with a bang Thursday onwards on the next game... That's what we call the growth play book.....